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Science continues to prove what the wise women and shamans have known for generations: protection and care for the environment is protection and care for us. As Kypris forages near and far for the best botanicals, they find a multidimensional approach to sustainability is vital for our collective well-being. This is what Kypris calls 'Beauty from Beauty' initiative. Cyprus believes that Beauty can only be created from Beauty itself. To them that means honoring the Earth, the souls that care for the land, the people whose gifted hands kindly and carefully collect these botanical treasures, and how all of these ingredients come together to help you most benefit from and pleasure in your self care.